MAiKE for publishers
Your sales team sells Topscroll and Panorama, not 300 × 250. MAiKE builds the advertiser’s banner in the publisher ad formats you sell, by their names, and shows it on your own pages before anyone books.
Untick a format and its slot empties; tick it and MAiKE builds into it. Kestrel is a made-up brand and The Coast Courier a made-up news site.
Harbour swim season opens a week early
3 selected · Front page
Packages
Formats
A seller picks your site, pastes an article from it and chooses the placements. The link opens that real page with the advertiser’s banner in its slots.
We set it up with you.Your ad ops traffic a small MAiKE preview script as a creative on those placements, and we add your site to your workspace.
Live preview, step by step →Share in MAiKE, rebuilt in code. Press Custom selection and untick a placement: the page follows.
Topscroll, midscroll, welcome page and double midscroll are built at a real device size: 1920 × 1080 on a desktop, 414 × 896 on a phone. MAiKE supports High Impact JS, so they work in a High Impact JS wrapper.
Harbour swim season opens a week early
Harbour swim season opens a week early
Each takeover is built at its real size, with a layout of its own.
MAiKE wires the High Impact JS handshake into the banner itself, so your wrapper feeds it scroll progress and its reveals play.
Choose High impact in the composer, or pick your own takeover formats by name once they’re set up with you.
Sample · Trail Knit, autumn · version 3
MAiKE prepares the version on screen for delivery and creates the campaign in Madington Station.
Preparing your assets for deployment
Trail Knit, autumn is now available in The Coast Courier.
Sample · opens Station in the app
Create Campaign prepares the banner for delivery and creates the campaign in Madington Station, named after the session. There’s no zip file to pass around.
Click tracking, lighter images, video and fonts are prepared on the way. The AI label goes with it.
Publishing to Madington Station →MAiKE looks at each format the way a designer would and fixes what’s off, like a button over the headline. Anything left is a suggestion your team can apply or dismiss.
MAiKE’s check and its suggestions →MAiKE follows the AI Act’s transparency rules (Article 50) by default: every AI-made image carries a machine-readable marker, and a banner with AI imagery that could pass for a real photo carries a visible label. MAiKE helps you label; as the advertiser, you have the final say. For display, AI imagery can be switched off before the first build.
The AI label on your banners →Every standard display size, high impact formats, custom sizes, and your own named formats and packages, which the MAiKE team sets up with you.
Yes. High impact formats are built with High Impact JS support.
Publisher sites the MAiKE team has set up for your workspace.
No. Banners are published through Madington Station.
No. They can see it, replay it and open Test Formats. Changes happen in your team’s session.
Send us the formats you sell and we’ll show you MAiKE building them.